Candle sales fell between 2008 and 2010 as a result of recessionary pressures, which drove millions of Americans to embrace frugality and take steps to minimize discretionary spending, according to the recently released Mintel report Candles—U.S., August 2010.

Nonetheless, since then sales of some candle brands have defied the downward sales trend, indicating that candles remain a potentially lucrative category for some companies. According to Mintel, the key to success in this category seems to be creating products and communications messages that resonate with high-demand consumer segments.

The current report discusses how companies can better understand the candle consumer and create products and communications that drive growth. For more information see www.mintel.com